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| 3 Keys Must Have Elements In The Squeeze Page |
By:
Adrain Rosberg |
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most of the squeeze pages have the same elements or components:
1) An opt-in form waiting for your name and email address information.
This data goes right to the autoresponder and the new
person immediately receives a thank you message and a link
to the bonus download offered for your sign up. The list
owner receives an email with your details and notice of the
subscription.
2) a short introduction regarding the benefits of the gifts. this is normally, but not exclusively, bullet points that tell
you what you can benefit from subscribing to the blog or
newsletter or buying the item. These benefits will be
irresistible or they are useless. Keep in mind to list advantages and
not features. There is a big difference.
3) A call to action that generates a sense of deficiency or
"losing out" on a great deal. This could be a notice of
"only XX widgets available" or "Price increases to $__ in 3
days."
Potential customers need a reason to buy or subscribe NOW.
Without a strong, emotional call to action, they will just
click off to another site. All purchasing decisions are truly
emotional, and you must get them while they are hot,
interested and most importantly, emotionally prepared.
Two graphic elements you will see on a large number of squeeze
pages are a photograph of the marketer and a graphic signature.
although these might be effective for increasing the personal
bonding between the marketer and the customer, these are a
matter of personal choice.
Long or short squeeze pages have both been used successfully
to increase the conversion rate, which is the percentage of
visitors who buy or subscribe. It is, again, a matter of
preference. Smart marketers will test both with their sales copy
to see which one converts at a higher rate than the other.
I favor shorter pages, but as long as you remember that
fundamentally a squeeze page is a sales page with the 'buy now'
button replaced with an opt-in form you'll not go far wrong.
Here's an example of one
www.CBSuccessFormula.com
If you go to most marketer's home pages you;ll find a squeeze
page. This is because the home page is often the first site
visited by newcomers, and it's an excellent chance to grab
them for their lists!
Click the link to find out more FREE ONLINE MARKETING TIPS.
http://cbsuccessformula.com/blog/squeeze-page-tactics/3-keys-must-have-elements-in-the-squeeze-page
www.cbsuccessformula.com |
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