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| 3 Creative Methods to Monetize Your Business Website |
By:
Roney Schermerhorn |
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It's really not hard at all to find thousands of low cost, or free, website building tools so you can make a site quickly. If you want to use it for income generation, like a business, then you will need to plan and prepare to do that. The early stages of creating a business website requires careful planning, and it's best if you know how you'll be monetizing your site. It's important to look at your overall strategy when planning for monetizing your website or blog. It just depends on what you prefer to use as well as what your audience responds to best; such as either banner ad placement or writing good preselling copy. In order to make the best choice, it's really pretty important to know what is available and how they work. A lot of marketers with experience have successfully used the following monetization methods with great success.
There's money to be made as the middleman if you offer people a marketplace where you will bring other people together in commerce. It doesn't matter at all how big or small you are in the beginning; you can still get started and do this. The purpose of this marketplace will be to provide a central hub where folks can sell, buy, trade things, barter, and so on. Once you have enough traffic and volume, then you can require some small fee to list items, or you can put other advertising in place. One probably speed bump is you'll obviously need to run a software application for this. Keep in mind this isn't a short-term business model, but you never know who this will appeal to because people are different.
If you have content, you can create a RSS feed, even from a static site, and then populate it with ads. As you probably know, RSS feeds are not new at all; so what IM marketers did was just put ads in them.
For example, Feedburner has a network for publishers, and you can use their service to accomplish this if you want. Feedburne's advertising uses the Cost Per Thousand (CPM) model, and you can join for free.
You can also run paid surveys and polls on your website because there are services online that pay you for running a small targeted survey/poll on your site. The basic procedure is to enroll (sign-up) with these businesses, then choose what you want to put on your site in terms of a poll or a survey. The basic way they work is with the CPM, or cost per thousand, advertising payout. As you can see, the monetizing methods discussed can be used over a range of market audiences. So you can test any of them to see if it's something that would work with your site and market audience. Perhaps the bottom line with any business is to get your clues from your particular market, and see if it's something that will provide value to them. Experimenting is the key to success with any website's monetization model because you'll have to see what your target audience is accepting and what they're actually comfortable with.
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